Action Tip of the Week

Action Tip: Identify the Best Time to Ask for a Referral

The best time to ask for a referral is when your clients and customers are happy with your business. In this episode I’ll talk you through that process.

Action Tip: Sharpen Your Networking Strategy

Are you investing your networking time and energy as effectively as possible? In this episode I’ll give you a framework to make sure that you’re investing into the right relationships.

Action Tip: Make it Easy to Refer to You

If you create road-blocks and obstacles for people when they are trying to refer work your way… you’re missing out on business, because much of the time people aren’t going to jump through hoops. Make it easy!

Action Tip: Audit Your Referral Strategy

How well is your referral strategy working? In this episode I’ll help you spot opportunities to improve.

Action Tip: Perfect Your Magic Statement

Your “magic statement” is a critical part of your referral strategy. In this episode I’ll show you how to perfect yours!

Be Careful What You Give Away for Free

Many business owners feel pressure to give their time away for free. Free consultations, free demonstrations, etc.

But giving your time away for free can undermine the brand you’re trying to build. Instead, focus on building a premium brand so that you attract clients and customers who are willing to pay you for your time.

Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet. It’s packed with tips and ideas to take your marketing to the next level.

Don’t Let Google Turn You Into a Commodity

As a business, you’re in a constant battle to present yourself as a premium brand rather than a commodity. In this episode I have some thoughts on how to win that battle and build a premium brand for your business.

Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet. It’s packed with tips and ideas to take your marketing to the next level.

How Well Do You Know Your Clients?

Have you taken the time to clearly define your ideal clients and customers? In this episode I walk you through how to make this happen.

Be sure to download my Ideal Client Checklist!

Action Tip: Put Your Marketing Time in Your Calendar

Ideas are meaningless until you act on them. But how can you make time in your busy workday to work on your marketing? In this episode I’ll tell you how to make it happen!

Action Tip: Use Instagram to Communicate Your Company Culture

Instagram is the perfect platform to let your audience “behind the scenes.” It’s a great way to humanize your brand, show off your team, and share your company culture. Listen in and learn how to make it happen!