5 Minute Friday: Manage Expectations Strategically
It’s important that you set the right expectations for your clients and customers – otherwise, you’re setting yourself up for failure.
Five Minute Friday
5 Minute Friday: Provide Value Before You Ask for Anything
It’s important to understand that you can’t take a “me-first” approach to referral relationships – or really, any relationships for that matter.
Zig Ziglar said that “You can have everything in life you want, if you will just help other people get what they want.”
So your approach to relationships should be, first and foremost, how can I help the other person get what they want in their business and their life?
5 Minute Friday: People Want to Make Referrals
Believe it or not, people want to make referrals to you, because it allows them to accumulate “social capital.” Your job is simply to make it easy for them!
5 Minute Friday: It’s Not Good Enough to Make a Great First Impression
Making a great first impression is only the first step. You need a system to create top-of-mind awareness.
5 Minute Friday: You Have to Know Your Marketing Numbers
If you’re not tracking your marketing numbers, you’re flying blind!
5 Minute Friday: Why Your Brand Matters
We wind down Season One with a reminder of why your brand is so important in the first place.
Stay tuned for Season Two!
5 Minute Friday: What’s Your ‘Why?’
You can’t fake passion – at least not for very long. But running a business can be a grind, and it’s easy to get burned out. As the leader of your business, you have to find a way to recapture the passion and get fired up about your business again. This episode will help.
5 Minute Friday: Make a “Press Plan”
Gaining consistent media exposure is all about relationships with key journalists and media gatekeepers. Learn how to create your press plan and leverage these key relationships.
5 Minute Friday: Systems Make it Happen
Systems keep your marketing – and your business – running smoothly. In this episode I have some thoughts, along with a book recommendation, on how to create systems to make sure that your marketing actually happens!
5 Minute Friday: Get Out There!
Ever had one of those days where you just feel like staying in bed? I know I have.
But if you push through it and put yourself out there, you might be amazed at what opportunities you uncover. Get out there!