Welcome to the Marketing Simplified Podcast! Here, I’m going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level. In Episode One, I introduce the podcast...

Branding is a topic that is often misunderstood by business owners. But an effective brand strategy lays the groundwork for a successful marketing campaign. In this episode, you’ll learn how to take control of your brand and turn it into a profitable tool for your business. Want more marketing tips? Click here to sign-up for our...

Is your message resonating with your target market – or do you leave potential customers and clients confused? In this episode, I’ll show you how to create a marketing message that sells. Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet. It’s packed with tips and ideas to take your...

How does your business stack up against the competition? What are your strengths and weaknesses? How do you differentiate yourself? In this episode I’ll share with you the strategy that I used to position my business as unique and distinct from our competition – and show you how to do the same. Want more marketing...

What can you learn from Steve Jobs, Elon Musk, and Richard Branson? In this episode we’ll break down personal branding strategy and explain how a powerful personal brand can bolster your business and help you make more money. Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet. It’s packed with...

What’s your price strategy? Not only does your pricing impact your profitability, it can also support or undercut the brand you’re trying to build. Learn why the average business can raise prices 10 – 20% without seeing a dropoff in sales! Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet....

The rubber meets the road in this episode. I’ll show you how to create a system that allows you to communicate your brand to your target market. Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet. It’s packed with tips and ideas to take your marketing to the next level.

In this episode we dive into Public Relations. Media exposure is a huge win for your brand, but it’s easy to waste a lot of time and money on PR outreach that doesn’t get results. Today I’ll share what has worked for me and my business. Learn how to get more targeted media exposure for...

Hypocrisy is the quickest way to kill your brand in today’s environment. Authenticity is critical, and you have to practice what you preach. Listen in and learn how to make it happen. Want more marketing tips? Click here to sign-up for our exclusive Weekly Marketing Hotsheet. It’s packed with tips and ideas to take your...

Today we wrap up our season-long focus on branding. In order to help you turn information into action, in this episode I’ll walk you through a simple “brand plan” worksheet that you can use to build out your brand strategy. CLICK HERE TO DOWNLOAD THE WORKSHEET.

We kick off Season Two with a discussion of why the best clients and customers come via referral.

The first step to generating more referrals is understanding exactly what creates a referral opportunity in the first place!

In this episode I share practical strategies, tactics, and systems that you can use to ramp up your referral generation!

Fundamentally there are two types of people that can refer you business – people who are clients or customers and have done business with you in the past, or people who have not. In this episode we focus on how to maximize referrals from non-clients.

In this episode, I share practical strategies you can use to create more referrals and word-of-mouth recommendations from your existing clients and customers!

When's the last time you've raised your prices?

If your products and services look just like everyone else, your business is in trouble. How can you build a brand that's unique from the competition?

You may not think of the experience your business creates as part of your marketing - but it is. In this episode you'll learn why customer experience is so important - and how to create a great experience for your clients and customers.

As business owners, we're told to avoid offending anyone at all costs. And while this may be sound beginner-level advice, there are many cases where creating controversy can be a winning marketing strategy.

Networking is a great strategy for business owners who are in the early stages of growth. But it’s easy to waste a huge amount of time and energy if you’re not networking strategically. In this episode I’ll show you how to get the best possible return on your networking investment. 

It’s important to use language specific to your target clients and customers in order to motivate action. In this episode I’ll talk you through that process. 

You HAVE TO capture contact information from potential clients and referral sources. And you have to have a system to ensure that you’re staying in touch with them. If you’re not doing this, you’re missing out on business. It’s a big deal! 

It’s dangerous to rely too heavily on any one marketing channel. Facebook’s recent outages are a good example. Do you have a diversified marketing system?

Trade shows and events can be a great source of new leads and customers for your business. Here are four strategies to help you succeed!

Every business owner has a handful of clients they really like working with. In this episode, I'll tell you how you can attract more of them!

To keep yourself, your team, and your business healthy - it's occasionally necessary to "fire" a customer. In this episode I'll tell you when and how to make this decision!

Does your physical space inspire you? Does it bring out the best in you?

What’s your “why” – what do you want to get out of your life? Are you building a business that’s designed to serve you, or are you just trying to build the biggest business you can? 

What do you want your life to look like? How much money do you need to earn from your business to make that life possible? Defining your vision and setting specific goals will keep you focused and motivated through the ups and downs that come with running a business! 

Understand and accept your true responsibility within your business, and you'll be able to create systems and processes to keep your customers happy.

It's very rare that everything goes according to plan. What's more important is that, when you fail at something, you learn from your mistake so that you can move forward more effectively.

Learn how to use a "lead magnet" to engage website visitors that are still in "research" mode and not ready to schedule a consultation.

Different show this week – I had the opportunity to appear on my good friend Titus Bartolotta’s radio show on ESPN 730 here in Charlotte. We talked business, marketing, and more – enjoy! 

Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by delivering a premium experience for your customers and clients. 

Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by providing exceptional customer service. 

Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by tailoring your products and services to a specific niche. 

One of the most direct strategies that you can use to justify higher price points is developing your own personal brand as an expert in your niche. 

If you want to charge higher prices and still win the business, it’s important that you target clients and customers that can afford your rates! 

Business owners get in trouble when they chase after “bright shiny objects” and “magic solutions” that are supposed to fix everything for their business. The truth is, effective marketing requires a real strategy – there’s no “easy button!”

If you’re not happy with certain aspects in your business… you can change them! The current state of your business is a direct result of your past actions and strategies. What actions can you take today, to drive different outcomes tomorrow? 

I had the opportunity to join Joe Vagnone on WSIC TV here in Charlotte and we touched on branding, referral marketing, and how marketing should feed your sales team. 

Here’s part two of my interview on WSIC TV! 

Email marketing is powerful, easy, and affordable. If you're not using email marketing as part of your marketing strategy… change that in 2020!

If you’re not using video as part of your marketing strategy – you’re behind the curve. Start using video in the New Year!

Social media represents an easy opportunity for your business to stay in touch with your customers, clients, referral sources, and potential new customers.

When’s the last time you’ve raised your prices? If it’s been more than 12 months, it’s time to increase them. Charging higher rates is critical if you want to grow your business, and in this podcast episode I’ll talk you through it. 

Grow your business in 2020 by hosting an event. In this episode, I'll help you think through which type of event makes the most sense for you. Make events part of your 2020 marketing strategy!

It’s important to segment your customers and clients based on the products and services they’ve purchased from you. This gives you the ability to easily up-sell and cross-sell. Listen to the episode to learn how to get started! 

Your brand is foundational to all of your marketing – and your sales. If you’re struggling to close prospects, take a hard look at your brand. 

Your website plays a key role in your business and marketing. But there’s one job that’s more important than all the rest…

We’re getting meta on this episode! Can you really get business from a podcast? Yes, you can, but there’s something you need to know…

“I have plenty of customers already, so I don’t need to worry about my marketing.” Here’s why that mindset is holding you back!

As a business owner, it’s natural to get emotional validation from clients and customers. But this is a dangerous road to go down, for a handful of reasons. Learn why this is a problem and how to avoid it! 

Listen in to discover the three elements that you have to get right in each of your marketing campaigns! 

Listen in to learn how to use your marketing to capitalize on momentum you’ve created! 

I have no idea how long Coronavirus is going to last or what the next few weeks are going to look like. BUT one thing I do know… is that people are going to be spending a LOT more time on social media than usual. Which means… this is not the time to stop your...

We’re all in “wait and see” mode thanks to coronavirus – but how can you use this time productively to move your business forward? 

With more people than ever using social media, you have a golden opportunity to connect with your audience and build your brand as a thought leader. 

One way to adjust your marketing during the COVID-19 slowdown is to dramatically increase your social media frequency.  And, in this episode I announce a FREE Business MasterMind designed to help business owners survive, pivot, and ultimately THRIVE despite coronavirus. You can join now at www.DannyDeckerMarketing.com/Thrive.

How can you create EXPERIENCES for your customers and clients?

As a business owner, the best thing that you can do to support our economy and help our country bounce-back from COVID-19 is to KEEP MARKETING, keep selling, and keep revenue coming in the door for your business. Our economy depends on you – don’t stop! 

Last week Danny joined the WSIC News team in Charlotte. They covered COVID-19 and its impact on business owners, how to adjust your marketing for this new reality, and WHY it’s so important to keep marketing and selling.  Listen in! 

It’s important to keep marketing and keep selling despite the challenges created by coronavirus. But, in addition to generating revenue, you also have the opportunity to educate your audience and build your mailing list. Listen in and learn how to make it happen!

We’re going to be dealing with the fallout of COVID-19 for another 12-18 months. Here are five steps that you can take today to update your marketing for this new reality.

Tik Tok is one of the fastest-growing social media platforms today, and there’s a lot you can learn & apply to your own marketing strategy.

When it comes to marketing – timing is everything. You need to reach the right people, at the right time, with the right message!

How to respond to crisis as an entrepreneur

We’re halfway through 2020 – and it’s safe to say that the year has unfolded very different than any of us expected. This is your opportunity to reset your goals and finish the year strong.

In this episode Danny highlights three critical marketing numbers that you need to track on a monthly basis!

Effective marketing requires consistency. Build systems to keep your marketing consistent!

Your sales team can provide timely, real-world input that makes your marketing message much more effective. Listen to your sales team!

In this episode, Danny introduces a “revolutionary” new marketing strategy!

Are you investing time and effort into your networking strategy? Here are three steps to help you get more from your efforts…

It’s critical that you have a long-term, strategic marketing plan in place. And it’s critical that you check in on your marketing campaigns on a monthly basis to ensure that you’re making progress.

Your email signature is a valuable marketing tool – learn how to leverage it!

Providing “free value” is the best way to marketing your business. Listen to the episode for tips on how to create free, educational content and share it with potential clients and customers.

One of the best ways to generate quick cash flow into your business is by creating urgency among potential clients who are “on the fence” about engaging your business. Listen in as Danny shares four strategies to create urgency and generate cash flow!

The greatest strategy in the world is meaningless if you can’t execute. In this episode, Danny shares three tips to help you EXECUTE your marketing strategy and grow your business!

In this episode, Danny shares five key website metrics that you should be paying attention to. Listen in and learn how to assess your website performance!

You’re making marketing decisions based on the data – at least, you should be 🙂 But what happens if the data is wrong? In this episode, Danny shares a simple strategy to verify that the data you’re working with is accurate.

An effective marketing message speaks directly to the pain points your customers and clients are experiencing. In this episode, Danny shows you how to make this happen.

Effective marketing piggy-backs on trending topics and conversations that are *already* taking place in the mind of your customers and clients. Here’s how to apply this concept to election season.

Effective marketing starts with getting the fundamentals right – and your email autoresponder systems are an important piece of your digital strategy.

It takes time and effort to produce marketing content. Here’s a simple tip to help you get a bigger ROI on your investment!

Marketing lessons from the 2020 presidential election!

December is just around the corner, and this is a fantastic time to GROW your business. Listen-in and learn how to create an irresistible year-end offer!

Thanksgiving is right around the corner, and this is a great opportunity to let your customers and clients know how that you appreciate them!

Danny Decker speaks to small business owners at the Lake Norman Chamber of Commerce 8th Annual Small Business Event of the Year 2021. Part 1 of 2.

Danny Decker speaks at the Lake Norman Chamber of Commerce 8th Annual Small Business Even of the Year 2021. In part two, Danny is interviewed by Joe Vagnone and Bill Russell.