You don’t have to wait for outside sources to designate you as an expert – you can manufacture your own authority!

In my business, one of the major breakthroughs came when we focused our marketing on a specific niche – aka, solo law firms. That decision to narrow our niche led to immediate, rapid growth and enabled us to break the seven-figure mark.

Is it time for you to do the same?

As business owners, it’s important that we learn and speak the right language.

I’m not talking about English, French, or Spanish. I’m talking about the unique language and culture that your target customers share. What are their fears, their hopes, their dreams?

When you learn to speak the right language, your marketing works better.

The best way to beat the competition is to differentiate yourself to the point where you don’t have any real competition.

In this episode I’ll share how we accomplished that goal in my business and how you can make it happen in yours!